OLOWO , Ahmed AbdulGaniyu; JIMOH, AbdulRasaq Taiye; JATTO , Adewale AbdulMjeed; BELLO, Kamal Asola. Retention Strategy and Customer Loyalty: An Analysis of the selected 2nd Generation Banks, Ilorin, Nigeria. ILORIN JOURNAL OF ADMINISTRATION AND DEVELOPMENT, [S. l.], v. 7, n. 1, p. 123–135, 2023. Disponível em: https://ijad.com.ng/index.php/ijad/article/view/38. Acesso em: 26 may. 2026.