Olowo , Ahmed AbdulGaniyu, AbdulRasaq Taiye Jimoh, Adewale AbdulMjeed Jatto, and Kamal Asola Bello. “Retention Strategy and Customer Loyalty: An Analysis of the Selected 2nd Generation Banks, Ilorin, Nigeria”. ILORIN JOURNAL OF ADMINISTRATION AND DEVELOPMENT 7, no. 1 (June 30, 2023): 123–135. Accessed May 26, 2026. https://ijad.com.ng/index.php/ijad/article/view/38.